Another milestone in the history of organisation was marked. The "Zumtobel Staff" brand is being replaced by a memorable logo. It concentrates on the name Zumtobel.
The new logo combined with an additional icon with its shading from light to dark is a strong symbol for the fascination light. It can readily be used in the form of a hologram, relief or LED on surfaces, and in the field of multi - media. The clear message of the new logo and the appealing light icon make our Corporate Identity easier to recognize and easier to grasp, especially in the English - speaking and Asian regions.
The new Corporate Design is combined with a global image campaign with the motto "humanergy balance" - i.e. the balance between the emotionla and biological effects of light on the one hand, and energy-efficient, sustainable use of light on the other.
